Bottega Veneta originated in 1966 in Vicenza, Italy. The brand was founded by Michele Taddei and Renzo Zengiaro and its primary product was leather goods. Bottega's roots tie it to a non-branded philosophy that gave its items a rarefied pith. Advertising with the slogan, “When your own initials are enough,” the brand established itself as an understated treasure from an early start. In the late seventies Taddei and Zengiaro left control of the brand up to Taddei's former wife, Laura Moltedo.